Concept website privacy
Website privacyand analytics.
This prelaunch notice covers the current public concept website. It does not replace the practice’s HIPAA Notice of Privacy Practices.
Effective
At a glance
A public information site, not a patient system.
The site is intentionally separated from appointment, billing, referral, and medical-record workflows.
Information processed
Only what is needed to deliver and understand the site.
Cookieless does not mean that no technical information is processed. The categories are listed here plainly.
- Hosting and security
- Vercel hosts the public site. Vercel and its network providers receive routine request information, such as IP address, user agent, requested page, and time, to deliver and protect the service.
- Umami analytics
- On pages where analytics is active, Umami processes the page path and title, referring page or site, browser, operating system, device type, screen size, and language. It may derive approximate country, region, or city and a rotating session identifier from the request IP address and user agent. Full analytics may also measure clicks, navigation journeys, visit duration, performance metrics, heatmaps, and session replay. Umami states that it does not store the source IP address in its analytics data.
- Privacy controls
- Analytics does not load until a visitor allows it. If allowed, it honors the browser’s Do Not Track setting and excludes URL search parameters and fragments. It may operate across all public pages, including exam-specific service pages. Analytics is not used for advertising, retargeting, selling, or sharing visitor information for cross-context behavioral advertising.
- Cookies and browser storage
- The current website does not set cookies or advertising identifiers. It stores the analytics choice in a local value named privacy.analytics-consent.v1 and, when analytics is declined, also sets umami.disabled.
Cookie and analytics choices
Your analytics preferences.
Umami does not use cookies, but its full analytics features can record detailed interaction data. The site asks once before loading it and keeps the controls available here.
Analytics are off until you choose
Your choice applies only to this browser. The site stores the choice locally so it can decide whether to load Umami. Clearing browser storage may reset it.
A browser Do Not Track signal also prevents Umami analytics. Navigation on exam-specific pages may reveal an interest in a health service and is treated as sensitive. Analytics is used only to understand and improve this website, not to identify a patient or advertise across unrelated sites. If other tracking or embedded services are added, the practice must review consent requirements and update this notice before enabling them.
HIPAA notice status
This is not the practice’s Notice of Privacy Practices.
If the practice is a HIPAA covered entity, it must provide its approved Notice of Privacy Practices and designated privacy contact person or office for prominent publication on this website before official launch.
That practice-specific notice explains how protected health information may be used and disclosed, patient rights, complaint options, and whom to contact. This website privacy notice cannot substitute for it.
View current HIPAA model notices at HHS (opens in a new tab)